Skytrax World Airline Awards - World's Best Airline Inflight Entertainment
Underlining a relentless commitment to offering the best inflight entertainment in the skies, Emirates won the ‘World's Best Airline Inflight Entertainment’ award for the sixth year running.
Emirates faced stiff competition from other leading airlines to win the accolade at the 2010 Skytrax World Airline Awards, which took place in Hamburg.
Patrick Brannelly (pictured left), Emirates’ Vice President Corporate Communications (Product, Publishing, Digital & Events), said: “When we won this prestigious award for the fifth time in a row last year we knew that we could not rest on our laurels, and we immediately focused on improving ice even further. We’re thrilled that so many Emirates passengers have recognised this by voting for us.”
Skytrax Chairman Edward Plaisted (pictured right) said: "Emirates continues to excel in this category, and yet again is a repeat winner of the Best Airline Inflight Entertainment Award. This aspect of the travel experience gains in importance each year as customers become more demanding, and Emirates is clearly matching these expectations to have been voted the world's best by passengers."
The awards follow a 10-month survey between July 2009 and April 2010 of 17.9 million air travellers from over 100 different nationalities. The survey measures over 38 different items of customer satisfaction for each airline's product and service standards.
Ice (information, communications and entertainment) offers a choice of up to 1200 channels of entertainment, including 230 movies from around the world. In 2009-2010, Emirates selected movies from over 15 countries that were available in over 20 languages, as well as many with the option to choose Closed Captions for the hard of hearing, a first in the airline industry.