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                    <title><![CDATA[Emirates Group Newsroom]]></title>
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                    <pubDate>Wed, 03 Dec 2025 05:52:44 +0100</pubDate>
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                        <title><![CDATA[Emirates Group Newsroom]]></title>
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                        <title>Over 22,000 Emirates Group employees took the Dubai Fitness Challenge this year, leading corporate participation</title>
                        <link>https://www.theemiratesgroup.com/media-centre/over-22000-emirates-group-employees-took-the-dubai-fitness-challenge-this-year-leading-corporate-participation/</link>
                        <guid>https://www.theemiratesgroup.com/media-centre/over-22000-emirates-group-employees-took-the-dubai-fitness-challenge-this-year-leading-corporate-participation/</guid><pp:caseid>729932</pp:caseid><description><![CDATA[<p><strong>DUBAI, U.A.E – 1, December, 2025:</strong> <span>More than 22,000 Emirates Group employees participated in Dubai Fitness Challenge (DFC) 2025, making it one of the largest corporate contributors to the citywide 30x30 initiative, based on official fitness app data. To encourage active participation in The Dubai Fitness Challenge, The Emirates Group again offered one free Service-Related Concession flight ticket to anywhere on the Emirates network, as an incentive for employees who complete the 30-day challenge.*</span></p><p><strong>High Participation in Dubai Run</strong><br><span>Over 2,000 Emirates Group employees took to Sheikh Zayed Road for the Dubai Run, transforming the city's iconic road into a testament of wellness and community spirit. The Group’s exceptional turnout was one of the highest among Dubai's corporate participants in the 30X30. Running alongside colleagues, friends, and family, they embodied the Group's unshakeable culture of teamwork and community.</span></p><p style="margin-left:0cm;"><span>Beyond the Dubai Run, Emirates Groups’ strong participation in Dubai Ride and Dubai Stand-Up Paddle, demonstrated organisation-wide commitment to an active lifestyle.</span></p><p>Throughout the month, the Emirates Group’s 30 sports and hobby clubs played a central role in keeping employees active, offering sessions in football, volleyball, basketball, badminton, cricket, cycling, and more, with a goal of reaching 30 minutes of daily activity or hitting 10,000 steps a day.</p><p>As part of its DFC line-up, the Emirates Group hosted an exclusive activation at Zabeel Park for employees. The event featured Zumba sessions and other interactive fitness activities.</p><p>By promoting diverse fitness activities and driving participation in citywide events the Emirates Group is contributing to Dubai’s vision of becoming the most active city in the world.</p><p>*Permanent employees</p><p style="margin-left:0cm;"><span>Emirates Public Relations</span><br><a href="mailto:pr@emirates.com"><span>pr@emirates.com</span></a></p>]]></description><category><![CDATA[Emirates,Communities,Corporate News]]></category>
            <pubDate>Mon, 01 Dec 2025 07:35:00 +0100</pubDate>
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                        <title>Women power and empowerment take centre-stage at the Emirates Group</title>
                        <link>https://www.theemiratesgroup.com/media-centre/women-power-and-empowerment-take-centre-stage-at-the-emirates-group/</link>
                        <guid>https://www.theemiratesgroup.com/media-centre/women-power-and-empowerment-take-centre-stage-at-the-emirates-group/</guid><pp:caseid>623286</pp:caseid><description><![CDATA[<p style="margin-left:0cm;"><span><strong>DUBAI, UAE, 8 March 2024</strong> – The Emirates Group celebrated International Women’s Day 2024 with a bestselling author, by launching a new initiative, and highlighting its unwavering commitment to and steady investments in women and gender equality at the workplace.</span></p><p><span>The Group launched its very own <strong>Gender Balance Council </strong>to<strong> </strong>represent all its women employees, create a knowledge sharing platform, and advance the cause of gender balance. On the council’s agenda are mentorship programmes, professional development workshops, outreach and events that champion women in the workforce. A key focus will be to support the Group’s existing commitments, including the UAE Gender Balance Council pledge, the NOORA network, UN Global Compact principles, and IATA’s 25x2025.</span></p><p><span>Today, Group employees were treated to talks by Liz Wiseman, bestselling author of multiple leadership books, including </span><i><span>Multipliers</span></i><span>, and CEO of leadership research firm, the Wiseman Group. Liz left her audience with valuable insights and practical strategies to enhance their leadership skills.</span></p><p style="margin-left:0cm;"><span>The Emirates Group’s gender balance strategy is three-pronged: equal pay and fair compensation; equitable recruitment, development, and promotion; and balanced policies, inclusivity programmes and initiatives. The Group’s pay and remuneration structures are free of gender bias.</span></p><p><span>The Group has long been an employer of choice, and its appeal is clearly growing among women from Gen Z and Millennials to experienced professionals. As of 1 March 2024, women in the Group workforce -</span></p><ul><li><span>increased by 1% to </span>26,896 <span>or 43% of the workforce, of which </span>1,240 <span>are UAE Nationals</span></li><li><span>represent</span><ul><li>39% <span>of middle management and 15% of executive management</span></li><li><span>56% of new joiners and 55% of those promoted</span></li><li><span>50% of movements from middle to senior management level</span></li><li><span>67% of lateral moves</span></li><li><span>1,218 roles, of which 462 roles have only women</span></li></ul></li><li><span>account for 26% overall of leadership and management training, which includes partnerships with premier institutions such as Global Business Consortium, INSEAD and top universities. INSEAD for Emirati women leaders is designed to help them build networks with professionals worldwide.</span></li><li>continue to enjoy their careers at the Group after becoming mothers as post maternity leave, 88% of women overall and 85% of cabin crew returned to work.</li><li><span>were recognised for their achievements – 3,659 women or 30% of total employees rewarded</span></li></ul><p style="margin-left:0cm;"><span>The key initiatives that showcase the Group’s commitment to achieve gender balance and women empowerment include:</span></p><p style="margin-left:0cm;"><a href="https://mediaoffice.ae/en/news/2022/December/18-12/18-national-and-international-companies-join-the-SDG5-pledge"><span><strong>UAE Gender Balance Council pledge</strong></span></a><span>: signed in January 2023 to achieve 30% women in the workforce and increase female representation in middle to senior management by 2025.</span></p><p><a href="https://www.aurora50.com/noora"><span><strong>NOORA, Aurora 50</strong></span></a><span><strong>: </strong>signed </span><span style="background-color:white;"><span>a two-year partnership with Aurora50 and is one of the cofounders of NOORA,</span></span><span> a network of women from diverse professional backgrounds who support like-minded, ambitions individuals.</span></p><p><a href="https://unglobalcompact.org/what-is-gc/mission/principles"><span><strong>UN Global Compact (UNGC)</strong></span></a><span>: In April 2023, Emirates and dnata joined UNGC and reaffirmed their commitment to the UN Sustainable Development Goals (SDGs). Four women employees represent the Group in in the UNGC’s Target Gender Equality accelerator programme.</span></p><p><a href="https://www.iata.org/en/about/our-commitment/25-by-2025/"><span><strong>IATA 25x2025</strong></span></a><span><strong> </strong>– dnata signed<strong> </strong>this initiative in 2021 and have rolled out a range of programmes – from career development workshops and mentoring to maternity coaching for return to work, a mum’s support group and more.</span></p><p><span>The Group has also rolled out unconscious bias training to minimise employees’ hidden prejudices, launched a chapter of the global movement #IAmRemarkable</span><span style="background-color:white;"> to </span><span>amplify women’s stories, a Women in Leadership (WIL) forum and Women in the Emirates Group community. All these initiatives take members on a journey of discovery, knowledge and discussion with speakers, webinars, workshops, mentoring and networking opportunities.</span></p><p><span>Not just its employees, the Group goes beyond borders to protect, educate and empower girls in economically disadvantaged areas. The Emirates Airline Foundation supports the IIMPACT Girls Education Project, which is dedicated to transforming the lives of women, families and communities in the most remote and rural areas of India by empowering girls through education. IIMPACT educates girls in over 1,100 villages in 11 states of India, and now has more than 4,200 girls enrolled at its learning centres. The Foundation fully funds operating expenses of Saint Rita de Cassia Orphanage, which houses more than 96 orphaned 4 to 12-year-old abandoned girls in Rio de Janeiro, Brazil.</span></p>]]></description><category><![CDATA[Corporate News,Emirates Group,Our People,employee experience,International Women&#039;s Day,Emirates]]></category>
            <pubDate>Fri, 08 Mar 2024 09:53:00 +0100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2458/084df5cf-c630-4c47-b8df-45a2ec8efad9/groupwomensday.jpg?24842</pp:imageOriginal><pp:imageTitle><![CDATA[International Women&amp;#039;s Day 2024]]></pp:imageTitle><pp:imageDescription><![CDATA[On International Women&amp;rsquo;s Day 2024, the Emirates Group celebrated women power with the launch of its own Gender Balance Council.]]></pp:imageDescription></item><item>
                        <title>Emirates Group strengthens Emiratisation efforts with new scholarship programme</title>
                        <link>https://www.theemiratesgroup.com/media-centre/emirates-group-strengthens-emiratisation-efforts-with-new-scholarship-programme/</link>
                        <guid>https://www.theemiratesgroup.com/media-centre/emirates-group-strengthens-emiratisation-efforts-with-new-scholarship-programme/</guid><pp:caseid>579745</pp:caseid><pp:subtitle>Partners with Rochester Institute of Technology to develop Emiratis in aviation and IT</pp:subtitle><description><![CDATA[<p><span><strong>Dubai, UAE, 7 July 2023:</strong>&nbsp;The Emirates Group reinforced its commitment to developing the country’s future generations by signing a Memorandum of Understanding (MoU) with the Rochester Institute of Technology (RIT) Dubai earlier today. The partnership has defined and shaped a new, exclusive scholarship programme for Emirati high-school graduates to complete their Bachelor’s programme at RIT’s campuses in Dubai and New York.&nbsp;</span></p><p><span>The four-year programme is designed to draw young, talented Emiratis to the world of aviation and information technology. Students will be equipped with knowledge and skills in artificial intelligence, robotics, bio-robotics, embedded systems, and renewable energy – topics of keen interest to the Emirates Group as it continues to invest in cutting-edge technology and sustainability.</span></p><p><span>As they progress through their programmes, students will also intern at the Group as a stepping stone to their planned careers. Once students graduate with a Bachelor’s degree, they will have the opportunity to join permanent roles at the Group.&nbsp;</span></p><p><span>For more information and to apply for the IT Scholarship programme, interested candidates can click </span><a href="https://www.emiratesgroupcareers.com/search-and-apply/376406"><span>here</span></a><span>.</span></p><p><span>The new partnership with RIT is part of Rehlaty – the Emirates Group’s strategy to inspire, attract, develop, reward and retain UAE Nationals. It is the latest in Rehlaty’s long history of scholarships, graduate and development programmes, and collaborations with leading organisations and educational entities.&nbsp;</span></p><p><span>Other fully sponsored scholarships specifically designed for UAE Nationals to complete their undergraduate degrees or obtain special licenses include programmes for national cadet pilots, aircraft maintenance engineers, technologists, and specialisations in aviation management and finance.&nbsp;</span></p><p><span>The Emirates Group is specifically recruiting Emiratis across several exciting job roles spanning the organisation. For more info, Emirati job seekers are advised to visit&nbsp;</span><a href="https://protect-eu.mimecast.com/s/LNGACANGnFrB7MBBf8k7x1?domain=emiratesgroupcareers.com/"><span>www.emiratesgroupcareers.com</span></a><span>&nbsp;or click&nbsp;</span><a href="https://protect-eu.mimecast.com/s/2bRWCBNJgFP0E300sNcYs0?domain=emiratesgroupcareers.com"><span>here</span></a><span>.&nbsp;</span></p><p><span><strong>About RIT</strong></span></p><p><span>Established in 2008, RIT Dubai is a not-for-profit global campus of the esteemed Rochester Institute of Technology in New York, one of the world’s leading technology focused universities with a storied 185-year history. RIT Dubai offers highly valued Bachelor’s and Master’s degrees in business and leadership, engineering, and computing.</span></p><p><span>The curriculum provides students with relevant work experience through an innovative cooperative education program that helps students stand out in today’s highly competitive job market. RIT Dubai offers American degrees, and all of RIT’s programs are accredited by the Ministry of Education, UAE. Students of RIT Dubai also have the unique opportunity to choose to study abroad at the main campus in New York or at one of its other global campuses.</span></p>]]></description><category><![CDATA[Rochester Institute of Technology Dubai,RIT Dubai,The Emirates Group and Rochester Institute of Technology,The Emirates Group RIT scholarship programme,Emirates Group and RIT MoU,Emirates and Rehalty,Corporate News,Emirates Group,innovation,Emirates,Emirates IT,robotics,Emirates Group Careers,aviation innovation,Rehlaty,Emirates and RIT]]></category>
            <pubDate>Fri, 07 Jul 2023 10:16:00 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2458/b50be9f2-2659-4298-bf12-d48dfb7c0363/ritsigning.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Event: RIT signing]]></pp:imageTitle><pp:imageDescription><![CDATA[The MoU was signed by Adel Al Redha, Emirates&amp;rsquo; Chief Operating Officer, and Dr Yousef Al Assaf, President Rochester Institute of Technology at the Emirates Group Headquarters.]]></pp:imageDescription></item><item>
                        <title>Emirates Group ramps up recruitment globally, prepares for steep growth trajectory</title>
                        <link>https://www.theemiratesgroup.com/media-centre/emirates-group-ramps-up-recruitment-globally-prepares-for-steep-growth-trajectory/</link>
                        <guid>https://www.theemiratesgroup.com/media-centre/emirates-group-ramps-up-recruitment-globally-prepares-for-steep-growth-trajectory/</guid><pp:caseid>579355</pp:caseid><description><![CDATA[<p><span><strong>Dubai, UAE, 4 July 2023 </strong>– The Emirates Group is laying the groundwork for its next big growth phase with a mammoth drive to recruit<strong> </strong>the best minds and talent<strong> </strong>globally<strong> </strong>across 180 unique roles. The Group is looking to cherry-pick cabin crew, pilots, engineers, IT professionals and customer service agents at both Emirates and dnata.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Despite tough labour market conditions globally, the Emirates Group ended its financial year on 31 March with more than 102,000 employees, after having welcomed 17,160 people in various roles throughout the year.</span></p><p><span>Oliver Grohmann, Senior Vice President Human Resources at the Emirates Group said: “The Emirates Group has built an extraordinary reputation as an employer of choice and as a trailblazing force in aviation. People aspire to be part of the Group’s growth story and its ambitions as well as work and live in Dubai, one of the world’s safest, most cosmopolitan and dynamic cities. In the last financial year, we received around 2.7 million applications globally for roles across the organisation. We are using the latest technologies, such as digital assessments, artificial intelligence and other top-notch recruitment systems to shortlist, select and respond to&nbsp;candidates in the most efficient and effective ways. Our focus is on recruiting the best talent, the brightest minds, and those most fit for the various roles that will support and drive our future growth and expansion.”</span></p><p><span>The fresh callout for cabin crew and pilots comes at one of the most exciting times in Emirates’ history – a year of record financial results and profit share, projected growth, network expansion, delivery of the new fleet of Airbus A350s and Boeing 777-Xs starting in 2024, a buoyant travel market and an optimistic outlook overall.</span></p><p><span><strong>Cabin crew</strong></span></p><p><span>Emirates is organising open days and invite-only events across 6 continents, covering hundreds of cities all year round, in search of the brightest talent to offer customers an unmatched onboard experience. The recruitment process is carefully designed to be completed within a day, and candidates are contacted within 48 hours of the assessment.</span></p><p><span>As part of the world’s largest international airline, Emirates’ cabin crew community represents over 140 nationalities, speaks around 130 languages and delivers the airline’s signature services with excellence and empathy. Aspiring cabin crew can browse the recruitment events calendar, view benefits and eligibility criteria, and apply </span><a href="https://www.emiratesgroupcareers.com/cabin-crew/"><span>here</span></a><span>.</span></p><p><span><strong>Pilots</strong></span></p><p><span>Emirates is holding a series of open days to recruit pilots in the UK and Ireland – Dublin, Manchester, London Gatwick and London Stansted – in August, after successfully running these events in Budapest, Madrid and Lisbon in June. An online information session is slated for 19 July at 1pm Dubai time.</span></p><p><span>Emirates’ pilots fly one of the world’s youngest and most sophisticated fleets, with 260 all wide-body aircraft of Airbus A380s and Boeing 777s, to six continents, 150 destinations, and across all terrains, including the North Pole. Since 2022, the airline has welcomed over 900 new pilots on its three recruitment programmes – Direct Entry Captains, Accelerated Command, and First Officers.</span></p><p><span><strong>A380 Direct Entry Captain</strong>: designed for captains with recent command experience on Airbus fly-by-wire Wide Body such as the A330, A340, A350, and A380.&nbsp;</span></p><p style="text-align:justify;"><span><strong>Accelerated Command</strong>: for experienced Airbus Captains, who currently command narrow-body aircraft on regional routes.&nbsp;</span></p><p style="text-align:justify;"><span><strong>First Officer</strong>: for those who have multi-engine, multi-crew aircraft experience, and a valid Airline Transport Pilot License (ATPL).&nbsp;</span></p><p style="text-align:justify;"><span>For more info on benefits, eligibility criteria and to register for the online information session, click </span><a href="https://www.emiratesgroupcareers.com/pilots/"><span>here</span></a><span>.</span></p><p style="margin-left:0cm;"><span><strong>Engineers</strong></span></p><p><span>Emirates Engineering is planning open days in Australia, Canada, Brazil, South Africa and the UK in July and August. With 260 all wide-body aircraft in the fleet, the largest retrofit programme in aviation underway in-house, and with the A350s and 777-Xs joining the fleet soon, Emirates is looking for 75 Structural Technicians along with over 400 positions in aircraft maintenance engineering and engineering support roles.</span></p><p><span>To know more about Engineering roles, entry requirements and the registration process, click </span><a href="https://www.emiratesgroupcareers.com/engineering/"><span>here</span></a><span>.</span></p><p><span><strong>IT professionals</strong></span></p><p style="margin-left:0cm;"><span>The Group aims to recruit over 400 IT professionals with the right skills for a range of roles in software engineering, DevOps, hybrid cloud, agile delivery, technical product management, digital workplace, cybersecurity, IT architecture, innovation and service management.</span></p><p style="margin-left:0cm;"><span>The Group’s IT team works on projects across B2C, B2B, support functions and operations for more than 40 brands and businesses in Dubai and globally. The team works with advanced tools, technologies and patterns including cloud services, robotics, DevOps, biometrics, web and native mobile development, and modern programming languages.</span></p><p style="margin-left:0cm;"><span>The IT team routinely introduces cutting-edge technologies and applications to airline operations, develops flexible, user-friendly customer interfaces, uses in-depth data analysis, and implements machine learning and robotics in partnership with industry leaders. &nbsp;</span></p><p style="margin-left:0cm;"><span>To learn more about the diverse IT roles available, entry requirements and the registration process, click </span><a href="https://www.emiratesgroupcareers.com/information-technology/"><span>here</span></a><span>.</span></p><p style="margin-left:0cm;"><span><strong>Customer service roles</strong></span></p><p style="margin-left:0cm;"><span style="background-color:white;">For those who dream of being in aviation, interacting with people from all over the planet and being <span>a part of an iconic brand and a professional team, the Emirates Group’s customer service roles are a step in the right direction. The Group is looking for exceptional individuals who will receive extensive training prior to joining </span>Emirates Airport Services, <span>dnata, marhaba or the contact centres. Those in customer service roles can work either in full-time or part-time positions and enjoy the flexibility to fulfil their lifestyle and career goals.</span></span></p><p style="margin-left:0cm;"><span>To know more about customer service roles, click </span><a href="https://www.emiratesgroupcareers.com/search-and-apply/375305"><span>here</span></a><span>.</span></p><p style="margin-left:0cm;"><span>The Emirates Group is also recruiting for several other roles across the organisation, including at dnata, Emirates SkyCargo and in airport services. Those wishing to be a part of the Emirates Group are advised to regularly visit </span><a href="http://www.emiratesgroupcareers.com"><span>www.emiratesgroupcareers.com</span></a><span> to check out the latest roles and updates.</span></p><p><span>Emirates offers a range of benefits designed for employees and their families to lead an enriching and enjoyable lifestyle. This includes deeply discounted flight tickets for employees, family and friends, competitive tax-free salary, accommodation and transport allowances, life insurance and medical cover, and bonus eligibility. The Emirates Platinum card offers employees thousands of exclusive offers and privileges from hundreds of retail, leisure, service, and hospitality brands in the UAE and globally.</span></p>]]></description><category><![CDATA[Emirates Group Careers,Emirates pilot,Emirates cabin crew,Emirates engineer,Emirates Customer Service roles,Emirates IT,dnata careers,Marhaba careers,Emirates recruitment,dnata recruitment,Emirates IT professionals,A380 Direct Entry Captain,Accelerated Command,Emirates First Officer,Emirates Group recruitment,Pilots,Emirates Group,Corporate News,Our Business,Emirates,new recruits]]></category>
            <pubDate>Tue, 04 Jul 2023 09:57:42 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2458/6bb960bc-3fbd-4fda-b064-9364dfeebf28/theemiratesgroup-2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Recruitment: The Emirates Group]]></pp:imageTitle><pp:imageDescription><![CDATA[The Emirates Group is looking to recruit globally across 180 unique roles in cabin crew, pilots, engineers, IT professionals and customer service agents at both Emirates and dnata.]]></pp:imageDescription></item><item>
                        <title>Game On! Emirates Group and AWS team up to craft an immersive digital world</title>
                        <link>https://www.theemiratesgroup.com/media-centre/game-on-emirates-group-and-aws-team-up-to-craft-an-immersive-digital-world/</link>
                        <guid>https://www.theemiratesgroup.com/media-centre/game-on-emirates-group-and-aws-team-up-to-craft-an-immersive-digital-world/</guid><pp:caseid>575233</pp:caseid><description><![CDATA[<p style="margin-left:0cm;"><span><strong>Dubai, UAE, 31 May 2023</strong>: The Emirates Group is embarking on a futuristic, immersive digital journey to transform its employee experiences – a first for the industry – by collaborating with Amazon Web Services (AWS).</span></p><p style="margin-left:0cm;"><span>Both organisations have signed an agreement to develop an immersive Extended Reality (iXR) platform and capability for the Emirates Group’s cabin crew, new joiners, and the wider industry partner community. 3D virtual hubs, virtual training, gamified environments, simulated experiences – all this and infinitely more are in the offing as the Group adds on ground-breaking features and technology to the platform.</span></p><p style="margin-left:0cm;"><span>iXR, powered by AWS spatial computing and artificial intelligence, will deliver technical capabilities with photorealistic experiences. Designed to meet employees on their stomping grounds, iXR experiences will be available across next-gen wearables and hand-held devices, including tablets and mobiles, with a consistent, hi-fidelity experience, streamed from the cloud.</span></p><p style="margin-left:0cm;"><span>In the first phase, iXR will have three distinct capabilities – a collaborative hub and social space; cabin crew training; and employee onboarding.</span></p><p style="margin-left:0cm;"><span>An <strong>Emirates Virtual Hub</strong> will welcome employees to engaging and interactive brand experiences.</span></p><p><span>iXR will introduce an unparalleled <strong>3D interactive experience to the airline’s award-winning cabin crew</strong> by leveraging advanced technology to create a truly immersive environment. Here, crew will be transported into a meticulously constructed digital universe with virtual classrooms, engage with and learn from seasoned facilitators and peers, and navigate the intricate interiors of the airline’s flagship A380s and Boeing 777s. The environment will feature cabin service trainers, photorealistic avatars, and spatial audio for an authentic, sensory experience that enhances Emirates’ hospitality ethos.</span></p><p style="margin-left:0cm;"><span>The hyperreal virtual world will enable the Emirates Group’s new recruits to quickly and visually learn more about the organisation and its extensive business, the people and its culture, their own roles, and living in Dubai. Embedded support services will create a seamless <strong>onboarding experience</strong> for successful candidates.</span></p><p style="margin-left:0cm;"><span>Adel Al Redha, Emirates’ Chief Operating Officer said: “The Emirates Group is synonymous with innovation and for always setting the bar high in the aviation industry. Our vision is to build a meaningful, practical and rewarding XR capability that takes advantage of AI’s evolution. We are using XR capability that is scalable and spans across the breadth of our Group’s brands and businesses. In the first phase, iXR will help cabin crew interact and familiarise themselves with the platform in an interactive, high-fidelity 3D environment which they can explore at their convenience, leading to greater knowledge transfer and employee satisfaction. During this phase, we will also develop our employee experience using iXR to seamlessly assimilate our people within the Group’s business, community and culture.</span></p><p style="margin-left:0cm;"><span>“iXR, which is on-track for launch later in the year, will establish us as the first and only airline with an embedded extended reality platform connecting its operations. It reflects our commitment to spearhead and entrench innovation and cutting-edge technologies in aviation for the benefit of our customers, communities and the industry.”</span></p><p style="margin-left:0cm;"><span>Al Opher, VP of Professional Services, AWS said: “Extended Reality (XR) is a rapidly emerging technology that will propel the aviation industry into the future. It will have a profound impact on training, design, and innovative service propositions in safe environments that are immersive, performance-oriented, and efficient. We are thrilled to support the Emirates Group’s transition into the 3D Web era by offering expertise in infrastructure, AI, and spatial computing solutions as well as our AWS Professional Services colleagues - global experts in these fields - to bring this technology to life. This collaboration will further equip Emirates employees to deliver unique and consistent end customer experiences. Together, we are revolutionizing the travel industry and raising the bar for new, exemplary experiences.”</span></p><p style="margin-left:0cm;"><span>iXR will feature advanced technologies including Epic Games’ Unreal Engine, the world’s most open and advanced real-time 3D tool, offering developers flexible, scalable, secure, and reliable real-time capabilities on AWS' cloud.</span></p><p style="margin-left:0cm;"><span>Dubai and the UAE are blazing the way in the digital economy with a clear vision, supported by practical policies and regulatory frameworks across virtual assets, AI, and data protection.</span></p><p style="margin-left:0cm;"><span>The Emirates Pavilion at Expo 2020 is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy. The Emirates Group continues to engage with industry partners on its Web3 strategy, and recruit talent for projects in its pipeline.</span></p><p style="margin-left:0cm;"><span>Emirates pioneered web virtual reality (VR) technology on emirates.com and its app more than 6 years ago, offering&nbsp;</span><a href="https://www.emirates.com/english/experience/3d-seatmap/"><span>an immersive 3D, 360-degree view</span></a><span>&nbsp;of its aircraft cabin interiors. Emirates also has its&nbsp;</span><a href="https://youtu.be/XovpWIS4vqU"><span>own VR app on the Oculus store</span></a><span>, offering users accurate, life-size and interactive cabin interior experiences onboard Emirates’ flagship A380s and Boeing 777-300ER Gamechanger aircraft.</span></p>]]></description><category><![CDATA[Emirates Group,Emirates,Metaverse,iXR,extended reality,AWS,immersive technology,employee experience,cabin crew training,new recruits,AI,Artificial Intelligence,3D,photorealistic,gamification,Emirates and AWS,iXR platform,iXR cabin crew training,iXR ab initio training,Corporate News]]></category>
            <pubDate>Wed, 31 May 2023 08:02:18 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2458/126bd42c-9c6b-403a-89bd-59687b9ea68b/500_ixr1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2458/126bd42c-9c6b-403a-89bd-59687b9ea68b/500_ixr1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2458/126bd42c-9c6b-403a-89bd-59687b9ea68b/ixr1.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Event: iXR1]]></pp:imageTitle><pp:imageDescription><![CDATA[The Emirates Group in collaboration with AWS have signed an agreement to develop an immersive Extended Reality (iXR) platform to transform its employee experiences. From left: Al Opher, Vice President of Professional Services - AWS; His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman &amp;amp; Chief Executive - Emirates Airline &amp;amp; Group]]></pp:imageDescription></item></channel>
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